Brand Ambassador Community, BrandMate

Let me introduce you to my new mobile app BrandMate - now available on iTunes.

BrandMate allows users to enter

Does Apple need Social Media?

The world’s most valuable company and the second-most valuable brand doesn’t have an official social presence. A decade after the rise of social media, a significant number of ‘digital experts’

Brand Ambassadors, Brand Advocates or Brand Influencers? 10 key differences

A recurring discussion in marketing departments is how to identify, engage and collaborate with strategic individuals given the numerous possibilities offered by digital technology. Although the involvement of influential people

How to Create a Social Media Plan

As a Social Media Manager, you are responsible to ideate and implement a social media plan. Similarly to any other plan, this should be composed by three main parts: analytic

Mobile Apps Categories

Assessing the different typologies of mobile apps made available to users, it is rather intuitive to notice 4 main categories of software applications. If we go beyond the single features

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